Google DoubleClick Programmatic Day
Google 與 DoubleClick 在台舉辦 Programmatic Day，說明線上廣告的趨勢、何謂程序化購買及其優勢及助益，並藉由探討程序化直銷 (Programmatic Direct) 的最佳實務與案例，與如何整合目標族群資料，提供廣告主與媒體購買更多選擇，進以擬定更精準且有效的廣告策略！
DoubleClick by Google has introduced the newest digital advertising solution—Programmatic solutions. The speakers have spoken about the market trend as well as the benefits of the solutions with hopes to assist both the advertisers and media-buy agencies to establish the best marketing strategy and the strongest impact.