打破以往較為嚴肅的醫學年會既定印象,美敦力以出奇不意的快閃歌舞表演帶入活潑氛圍,順利成為全場焦點,同時將歌詞改編加入美敦力產品特色及品牌精神意象唱給現場觀眾聽,成功提升美敦力新產品露出度且有效宣導Luncheon Symposium會議資訊。
Medtronic brought into a lively atmosphere with a surprising flash mob performance to the TTT annual meeting. It combines their product features and brand image in the lyric to audiences. Successfully Promoting Medtronic New Product Exposure and effectively Propagating Luncheon Symposium Information.