輝瑞60週年系列活動 - 健康大步走
Pfizer 60th Anniversary-Health Marathon
活動形式:數位體驗
活動介紹:因應輝瑞60週年,設定團體目標為30天完成6千萬步,象徵Pfizer深耕守護台灣一甲子,並結合科技化的APP分享同仁運動數據,也規畫階段式個人挑戰賽獲得客製化獎章,在APP及線上網頁同步追蹤進度,讓活動更加白熱化,更有討論區可激勵彼此前進。讓客戶不只守護台灣,也守護同仁們的健康。
Format : Digital Experience
Description : Celebrating Pfizer's 60th anniversary, a pace challenge is launched with a 60 millions step target. Pfizer uses an APP with customized event page to record and share colleagues' sports data and combined with individual and team competitions, making everyone enthusiastic about current progress.