顛覆以往對醫療產業嚴謹形象,美敦力2018尾牙以「藍寶石大歌廳」為主題,帶動同仁一起搖身變為70、80年代歌星。結合時事蒙面歌王並與動感舞團串場,將氣氛炒熱到最高點。並宣傳美敦力不僅有專業醫療技術,而是一群活潑、勇於創新的同仁帶領公司成為業界先鋒。
Subverting the rigorous image of the medical industry in the past, Medtronic’s 2018 year end party made the theme as "Sapphire Grand Cabaret“. Through the mask singer and gorgeous dancer competition present the Medtronic not only the top medical company but also a lively and innovative enterprise in the medical industry.
打破以往較為嚴肅的醫學年會既定印象,美敦力以出奇不意的快閃歌舞表演帶入活潑氛圍,順利成為全場焦點,同時將歌詞改編加入美敦力產品特色及品牌精神意象唱給現場觀眾聽,成功提升美敦力新產品露出度且有效宣導Luncheon Symposium會議資訊。
Medtronic brought into a lively atmosphere with a surprising flash mob performance to the TTT annual meeting. It combines their product features and brand image in the lyric to audiences. Successfully Promoting Medtronic New Product Exposure and effectively Propagating Luncheon Symposium Information.
Google舉辦年度think系列講座,邀請品牌、遊戲、科技及消費性產業等行銷人士,分享2017最新數據觀點,並經由成功案例分享,說明如何在關鍵時刻藉由數據分析精準掌握消費者的意念、深入了解真正的消費者需求,帶領行銷人優先看見商機。
台灣遊戲市場高居Google Play全球收入第五名,面對此龐大商機,Google特別邀請近20位中國遊戲業界高層領袖來台交流,一同討論台灣市場的發展趨勢並探討如何透過Google Play及YouTube等平台搶得遊戲業界先機!
Taiwan ranks No.5 in Google Play revenue. Facing this opportunity, Google invited nearly 20 game industry executives from China to have discussion on the Taiwan's market trends.