打破以往較為嚴肅的醫學年會既定印象,美敦力以出奇不意的快閃歌舞表演帶入活潑氛圍,順利成為全場焦點,同時將歌詞改編加入美敦力產品特色及品牌精神意象唱給現場觀眾聽,成功提升美敦力新產品露出度且有效宣導Luncheon Symposium會議資訊。
Medtronic brought into a lively atmosphere with a surprising flash mob performance to the TTT annual meeting. It combines their product features and brand image in the lyric to audiences. Successfully Promoting Medtronic New Product Exposure and effectively Propagating Luncheon Symposium Information.
Google舉辦年度think系列講座,邀請品牌、遊戲、科技及消費性產業等行銷人士,分享2017最新數據觀點,並經由成功案例分享,說明如何在關鍵時刻藉由數據分析精準掌握消費者的意念、深入了解真正的消費者需求,帶領行銷人優先看見商機。
台灣遊戲市場高居Google Play全球收入第五名,面對此龐大商機,Google特別邀請近20位中國遊戲業界高層領袖來台交流,一同討論台灣市場的發展趨勢並探討如何透過Google Play及YouTube等平台搶得遊戲業界先機!
Taiwan ranks No.5 in Google Play revenue. Facing this opportunity, Google invited nearly 20 game industry executives from China to have discussion on the Taiwan's market trends.
Google年度盛事;針對2015年度在數位行銷的廣告傑出作品舉辦頒獎典禮;表揚在網路影音廣告以及品牌搜尋中能掌握跨螢趨勢的品牌廣告主,成功抓住數位商機。典禮中齊聚了各大優秀的廣告人,除了頒獎外,週邊互動的遊戲及紅毯男神女神的票選活動更加深彼此的相互交流與激勵,有效強化Google與其客戶間的關係。
To celebrate the 2015 great advertising creatives, Google invited those advertising companies to join the awards ceremony. The awards and interactive programs made mutual exchange and incentive. The most effective thing is Google intensify their customer relationship.