SAP NOWTaiwan 2018以「智慧企業.實踐創新」為題,特別邀請來自德國工業4.0權威桑德勒先生(Ulrich Sendler)與台灣多位產業巨擘一同探討如何藉由創新思維調整商業經營模式,在全球各產業鏈扮演承上啟下的關鍵角色。現場展示SAP尖端科技,藉由豐富議程與案例展演,共同演繹全新營運思維,協助企業躍升智慧企業,占領市場先機。
Theme with “The Intelligent Enterprise”, SAP invited industry experts to share how they can harness the power of technology making their business more intelligent. Firsthand SAP solutions and breakthrough technologies such as Smart kicker, Future of work, and Connected Assets, Connected Business, help enterprise adapt to new market challenge.
顛覆以往對醫療產業嚴謹形象,美敦力2018尾牙以「藍寶石大歌廳」為主題,帶動同仁一起搖身變為70、80年代歌星。結合時事蒙面歌王並與動感舞團串場,將氣氛炒熱到最高點。並宣傳美敦力不僅有專業醫療技術,而是一群活潑、勇於創新的同仁帶領公司成為業界先鋒。
Subverting the rigorous image of the medical industry in the past, Medtronic’s 2018 year end party made the theme as "Sapphire Grand Cabaret“. Through the mask singer and gorgeous dancer competition present the Medtronic not only the top medical company but also a lively and innovative enterprise in the medical industry.
打破以往較為嚴肅的醫學年會既定印象,美敦力以出奇不意的快閃歌舞表演帶入活潑氛圍,順利成為全場焦點,同時將歌詞改編加入美敦力產品特色及品牌精神意象唱給現場觀眾聽,成功提升美敦力新產品露出度且有效宣導Luncheon Symposium會議資訊。
Medtronic brought into a lively atmosphere with a surprising flash mob performance to the TTT annual meeting. It combines their product features and brand image in the lyric to audiences. Successfully Promoting Medtronic New Product Exposure and effectively Propagating Luncheon Symposium Information.
Google舉辦年度think系列講座,邀請品牌、遊戲、科技及消費性產業等行銷人士,分享2017最新數據觀點,並經由成功案例分享,說明如何在關鍵時刻藉由數據分析精準掌握消費者的意念、深入了解真正的消費者需求,帶領行銷人優先看見商機。